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Posts by category
- Category: Branding
- Agile Business Planning: How to Pivot Fast Without Losing Brand Consistency
- From Logo to Language: Shaping a Cohesive Brand Culture
- Elevating Your Brand Above the Holiday Noise: The Power of Message Discipline
- Overcoming the Loneliness of Solo Entrepreneurship
- Diversity and Inclusion in Branding: Why Representation Matters
- The Role of Brand Value in Achieving Market Leadership
- Leadership in the Modern Business Era: A Branding Perspective
- The Evolution of Branding: From Product to Experience
- The Art of Authenticity: Developing a Genuine Brand Identity
- The Future of Cultural Sensitivity in Media
- The Power of Consistent Branding: Why It Matters and How It Can Impact Your Business
- Developing a Consistent Brand Voice and Messaging for Your Business
- 3 Effective Ways to Differentiate Your Brand from Competitors
- What Can Marketers Learn From Noel Gallagher and Oasis?
- Collaborating with Brand Ambassadors and Influencers
- The Benefits of Effective Brand Management
- Trademarking and Copyright Basics for UK Businesses
- We are brand creation specialists
- Creating Your Personal Brand Identity: The Design Process
- Why do some companies decide to rebrand?
- What type of brand do you have?
- Why is Loss of Trust Damaging for Brands?
- Why Brand Authenticity Is Crucial For Modern Marketers
- Category: Design
- What Today’s Creatives Can Gain from “A Trip to the Moon”
- Design Thinking: How to Create Engaging User Experiences
- The Importance of Mentoring the Next Generation
- Tailoring Logos to Match Your Client’s Market
- How Graphic Design Can Help Attract and Retain Customers
- Design Elements That Can Make Your Exhibition Stand Out
- Wellbeing – The Importance of Taking Time Out to Recharge for the Creative
- EnhancIng Retail Atmospherics for Improved Customer Experience
- The Advantages of Vector-Based Logo Designs
- Will AI replace Graphic Designers?
- White Space: The Unsung Hero of Graphic Design
- Are Brochures Still An Effective Marketing Tool?
- Freelance vs In-House Design: Pros and Cons for Graphic Designers
- Do I have to be able to draw to be a Graphic Designer?
- Elements of an effective logo design
- How to stay creative in the design industry
- Stay Green by choosing the correct paper stock
- How to choose the right printing company
- Why good graphic design is essential for business & brands
- Category: Ecommerce
- Understanding the Role of SEO in Successful Content Marketing
- Can you build a successful brand on Etsy?
- Building Your Brand: A Comprehensive Guide to Using Shopify
- The Meaning Of Shapes In Retail
- How to Integrate E-commerce into Your Existing Retail Business Model
- What is SEO and how does it work?
- Ecommerce Landing Page Mistakes to Avoid
- Marketer’s Guide to URL Strategy
- The Basics of Website Localisation
- Maximising User Engagement On Your Website
- Why content marketing is essential for e-commerce
- The importance of market research for e-commerce
- Category: Marketing
- Redefining the Marketer’s Role in an AI World
- Balancing Emotions and Expertise to Win Over Customers
- Behavioural Marketing: Using Small Data to Drive Big Impact
- Content is King: Crafting Stories That Resonate And Convert
- Why Your Nonprofit’s Message Isn’t Hitting Home (And How to Change That)
- Is Jaguar’s Rebrand a Bold Leap or a Misstep?
- What Marketers Can Learn from the Fans of The Big Lebowski
- Maximising the Potential of Content Marketing: Strategies for Increased Engagement
- The Shift to Omnichannel Marketing: Creating a Seamless Customer Journey
- Marketing to the Next Generation of Consumers: The Challenges and Benefits
- How to Tell if Your Career Progression Has Stalled: A Guide for In-House Marketers
- Innovative Marketing Tactics: Elevating Your Brand Visibility
- Radio Advertising: Why it’s Still a Powerful Marketing Channel in the UK
- What Marketers Can Learn from the Longevity of Red Dwarf?
- The Intersection of Copywriting and Brand Identity
- Unleashing Innovation: Strategies for Business Growth
- The Art of Copywriting: Understanding the Different Types and Their Purposes
- Marketing: Resource Analysis and Long-Range Planning
- Proven Strategies for Promoting Your Charity Fundraising Event
- How to create a seamless omnichannel experience for your customers
- Reaching More People for Your Cause: Why a Wide Audience Matters
- Attracting Tourists: How to Make Your Shop a Must-Visit Destination
- Maximising Sales Conversion Rates: The Power of Personalisation
- Analysing Marketing Costs
- How to incentivise commenters and create a loyal community
- Email Marketing vs. Social Media Marketing: Which is More Effective?
- Unlocking the Power of Giveaway Merchandise for Your Business Growth
- Sociology and Customer Behaviour
- 4 Key Indicators to Identify When Your Brand or Business is Underperforming Online
- How to Create Killer Copy That Will Skyrocket Your Sales
- Service Design: The Key to Creating a Customer-Centric Business
- Should My Business Use QR Codes?
- Maximising the Impact of Traditional Media for Your Fundraising Event
- Unlocking the Power of Non-Statistical Approach in Marketing Decision Making
- Managing the Marketing Function: Key Steps for Success
- 5 Common Mistakes to Avoid When Working with Content Creators for Your Business
- Revolutionising SME Marketing: How AI is Changing the Game
- Building a Loyal Customer Base
- Building trust and credibility with your target audience
- The Art of Crafting Blog Posts That Encourage Engagement and Comments
- Why Responding to Comments is Crucial and How to Do It Effectively
- The Do’s and Don’ts of Email Marketing
- How to Manage Negative Feedback and Respond Professionally to Critics
- Why Strict Account Management is Crucial for Your Marketing Success
- The Importance of Setting Clear Goals and Expectations in Marketing
- Easy Ways to Promote Your Festival or Event
- How to Create a Buzz with Guerrilla Marketing
- How to Write Copy That Speaks to Your Target Audience
- From Clicks to Conversions: The Power of Persuasive Copywriting
- Using Street Teams to Promote Your Music Festival
- What are some ethical concerns that arise in advertising today?
- How Copywriting Can Make or Break Your Business
- Unconventional Guerrilla Marketing Ideas for Your Music Festival
- Why a Compelling Message is Crucial for Closing Deals
- Hashtags – The Marketer’s Friend
- The Perils of Being a Marketer: Clients with Champagne Tastes on a Beer Budget
- The Power of Word-of-Mouth Marketing for Your Small Business
- How Can Marketers Measure Customer Loyalty and Retention?
- The Benefits of Virtual Reality and Augmented Reality for Marketing Campaigns
- Gain Customer Insight Through Focus Groups
- Key features of a digital marketing strategy
- Clever Low-Cost Marketing Tactics for Airbnb Owners
- Marketing Mistakes to Avoid When Running a Small Business
- Selling Scotland – The Marketer’s Guide to Tourism
- How can you determine what customers value?
- Startups – Marketing with zero budget
- Mix Your Media Creatively to Engage With Your Audience
- How to Improve Targeted Marketing Campaigns Using Customer Personas
- Where Does Marketing End and Sales Begin?
- A Simple Guide to Briefing a Marketing Agency
- Making the Most of Attending Exhibitions & Events
- Less is More: The Minimalist Marketing Approach of Scandinavian Countries
- The Power of Storytelling in Marketing: Tips and Tricks to Inspire Your Audience
- What Should Marketers Know About Consumers?
- What Should Every Marketer Should Know About Their Company?
- Which is More Effective for Your Marketing Strategy: Improved Distribution or More Consumer Advertising?
- The Power Of A Combined Digital And Traditional Marketing Strategy
- Handling Complaints – A sales opportunity
- Developing a Customer Contact Strategy
- Planning Your Marketing Budget: Some Advice
- Marketing for small businesses and why it is important
- Case Studies – Inform and persuade with minimal effort
- Cold Calls – Power up your telesales calls
- Three questions to ask yourself before advertising…
- Did I grow up with a brand?
- What is Public Relations?
- Why should your business have an online blog?
- Category: Sales
- Reviving Lost Deals: Strategies for Reconnecting with Past Prospects
- It’s More Than Just a Drink! – Why You Should Always Accept a Cuppa
- Ethical Sales: Building Genuine Relationships and Driving Revenue
- 5 Key Benefits of Crafting Individualised Sales Pitches
- Proven Strategies for Boosting Sales through Outbound Telesales
- How to Captivate Customers During Sales Meetings
- Mastering the Art of the Sales Follow-Up
- Nurturing Leads and Keeping the Sales Pipeline Flowing
- Staying Ahead of the Competition: Analysing Market Trends and Adjusting Your Sales Strategy
- What is upselling & what is cross-selling?
- Category: Social
- Category: Strategy
- Building Antifragile Brands: Strategies to Emerge Stronger from Business Crises
- Chase Bigger Clients or Many Smaller Ones?
- Embracing the Commando Spirit: Four Pillars of Resilience in Business
- Strengthen Your Team, Enhance Your Business
- Data-Driven Decisions: How Effective Customer Data Management Fuels Business Growth
- Why the EOS Approach is Outdated – The Future of SME Business Growth
- The Hidden Challenges of Starting a Military Charity in the UK
- The Power of Behavioural Economics in Advertising
- Why Retailers Should Embrace the 90’s Guitar Shop ‘Try Before You Buy’ Ethos
- How Aligning Personal Values with Your Business Sustains Long-Term Motivation
- Unleashing Marketing Potential: Strategies for Success
- Navigating Crisis Communication: Maintaining Brand Trust in Challenging Times
- Systems Deliver Goals: A Blueprint for Business Owners
- Making Negatives Positive: A Strategic Approach for Business Owners
- The Power of Reframing: A Guide for Business Startups