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How Following Diverse LinkedIn Profiles Can Benefit Your Business

Makin - Social Media Strategy

As a business owner, you always look for ways to improve your company’s performance. 

One often overlooked way to do this is by following diverse LinkedIn profiles. 

LinkedIn is a social media platform designed for professionals, and it’s a great way to connect with other business owners, entrepreneurs, and industry leaders. By following diverse profiles, you can gain valuable insights to help your business grow and succeed.

But what exactly do we mean by ‘diverse’? We’re talking about the following profiles representing various backgrounds, experiences, and perspectives. This could mean following people of different races, genders, ages, and industries. By doing so, you’ll better understand the world around you and be better equipped to make decisions that benefit your business.

This post explores the benefits of following diverse LinkedIn profiles and how they can help your business thrive.

Gain a New Perspective

One of the most significant benefits of following diverse LinkedIn profiles is that it allows you to gain a new perspective. You’ll be exposed to new ideas and ways of thinking when you follow people from different backgrounds and industries. This will help you broaden your horizons and come up with fresh ideas you may have yet to consider otherwise.

For example, let’s say you run a marketing agency. By following a diverse range of profiles, you may come across someone specialising in marketing to a specific demographic you have yet to consider. This could be a game-changer for your business and may open up new opportunities you never knew existed.

Furthermore, following diverse LinkedIn profiles will help you become a more empathetic and well-rounded business owner. By understanding the perspectives of people who come from different backgrounds, you’ll be better equipped to make decisions that are inclusive and considerate of everyone.

Expand Your Network

Another benefit of following diverse LinkedIn profiles is that it allows you to expand your network. When you follow people from different industries and backgrounds, you’ll be exposed to new connections you may not have otherwise had access to.

These connections can be precious for your business. They may lead to new partnerships, collaborations, or even job opportunities. By expanding your network, you’ll be in a better position to grow your business and take advantage of new opportunities.

Additionally, following diverse LinkedIn profiles can help you build a reputation as an inclusive and open-minded business owner. This can be incredibly valuable in today’s climate, where consumers increasingly seek to support businesses prioritising diversity and inclusion.

Learn from Industry Leaders

Finally, following diverse LinkedIn profiles allows you to learn from industry leaders. Following people at the top of their field will expose you to your industry’s latest trends and best practices.

For example, let’s say you run a tech startup. By following profiles of successful tech entrepreneurs, you’ll be able to learn from their experiences and gain insights into what it takes to succeed in the industry. This knowledge can be precious, especially if you’re starting.

Moreover, following diverse LinkedIn profiles can help you stay updated with industry news and developments. This can help you stay ahead of the curve and make informed decisions that benefit your business.

Gaining a New Perspective

Following diverse LinkedIn profiles may seem small, but it can significantly impact your business.

 By gaining a new perspective, expanding your network, and learning from industry leaders, you’ll be better equipped to make decisions that drive growth and success.

So, if you still need to follow a diverse range of LinkedIn profiles, now is the time to start. Building up your network may take some time, but the benefits are worth the effort.

Remember, diversity is not just a buzzword. It’s an essential ingredient for success in today’s business world. By embracing diversity and following diverse LinkedIn profiles, you’ll be well on your way to creating a thriving and inclusive business.

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