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Makin Design
Sean Makin. Design & Marketing Consultant
Sean Makin
Design & Marketing Consultant

Welcome to my website, a curated resource where you can explore various articles on design and marketing based on my 30 years of real-world experience.

With extensive experience as a creative director, designer, and marketing manager, I have successfully executed effective campaigns and brand initiatives for global clients. My expertise lies in integrating the latest technology and trends with traditional marketing strategies.

You can find out more about me by viewing my profile page or by connecting with me on LinkedIn

Please feel free to reach out to me with any questions or projects that you believe I can assist you with. Enjoy!

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Diversity and Inclusion in Branding: Why Representation Matters
Brand Creation & Branding - Makin
Diversity and Inclusion in Branding: Why Representation Matters

In today’s increasingly globalised and interconnected world, diversity and inclusion have become crucial elements in branding. Representation in marketing and…
Diversity and Inclusion in Branding: Why Representation Matters
Branding Strategy
Navigating Crisis Communication: Maintaining Brand Trust in Challenging Times
Makin - Public Relations PR Advice, Strategy
Navigating Crisis Communication: Maintaining Brand Trust in Challenging Times

In an era where information travels at lightning speed and public perception can shift instantly, crisis communication has become a…
Navigating Crisis Communication: Maintaining Brand Trust in Challenging Times
Strategy
The Shift to Omnichannel Marketing: Creating a Seamless Customer Journey
Makin - Public Relations PR Advice, Strategy
The Shift to Omnichannel Marketing: Creating a Seamless Customer Journey

In today’s fast-paced digital landscape, the shift to omnichannel marketing has become essential for businesses striving to create a seamless…
The Shift to Omnichannel Marketing: Creating a Seamless Customer Journey
Marketing Strategy
Marketing to the Next Generation of Consumers: The Challenges and Benefits
Makin - Public Relations PR Advice, Strategy
Marketing to the Next Generation of Consumers: The Challenges and Benefits

Marketing to the next generation of consumers, Gen Z, presents unique challenges and unprecedented opportunities. Born between the mid-1990s and…
Marketing to the Next Generation of Consumers: The Challenges and Benefits
Marketing Strategy
How to Tell if Your Career Progression Has Stalled: A Guide for In-House Marketers
Makin - Marketing Advice
How to Tell if Your Career Progression Has Stalled: A Guide for In-House Marketers

Career progression is a critical aspect of professional life, especially in marketing. As an in-house marketer, you constantly strive to…
How to Tell if Your Career Progression Has Stalled: A Guide for In-House Marketers
Marketing
Ethical Sales: Building Genuine Relationships and Driving Revenue
Makin - Sales Advice
Ethical Sales: Building Genuine Relationships and Driving Revenue

In business today, sales and marketing often overlap. Some prefer to call it marketing as it sounds more sophisticated, but…
Ethical Sales: Building Genuine Relationships and Driving Revenue
Sales Strategy
Systems Deliver Goals: A Blueprint for Business Owners
Makin - Public Relations PR Advice, Strategy
Systems Deliver Goals: A Blueprint for Business Owners

In the dynamic and often unpredictable business world, the difference between success and stagnation lies in the systems you put…
Systems Deliver Goals: A Blueprint for Business Owners
Strategy
Making Negatives Positive: A Strategic Approach for Business Owners
Makin - Marketing Advice
Making Negatives Positive: A Strategic Approach for Business Owners

In high-stakes business, transforming challenges into opportunities is a hallmark of successful leadership. As business owners or senior management, you…
Making Negatives Positive: A Strategic Approach for Business Owners
Strategy
The Power of Reframing: A Guide for Business Startups
Makin - Marketing Advice
The Power of Reframing: A Guide for Business Startups

Starting a business is often seen through the lens of traditional economics and engineering principles. However, integrating psychological insights into…
The Power of Reframing: A Guide for Business Startups
Strategy
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