Brand Creation

An effective branding strategy will create a unique identity that differentiates you from your competition.

Developing a brand and a brand strategy can be one of the most difficult steps in the marketing plan process.

It’s often the element that causes the biggest challenge, but it is vital in creating a company or event identity. Your brand identity will be communicated in multiple ways with frequency and consistency throughout the life of your business.

The impact  that your brand strategy makes must be compelling, attractive and unique compared to competitors. The brand impact must also be consistently reinforced throughout all levels of an organisation, from senior managers straight through to customer service staff and even your business partners.

Building on the base values of a brand should be the core of any branding strategy.

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Research
We will throughly research your competition and target audience to assess the current market expectations before we start to develop your brand identity.
Brand Promise
To help establish the narrative behind your brand, we will work with you to develop a brand promise/mission statement which will serve as your brand’s foundation.
Visual Identity
Your brand’s visual identity is far more than its logo. We will develop a visual identity that will encompass everything from colour and typeface to spacing and appearance.
Brand Voice
A brand needs to communicate with customers using a consistent voice. We will develop a house style that will enhance your image and outline your vision and aims with ease.
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Brand Guidelines
To ensure that your branding is consistent, we will formulate a set of guidelines for your employees, suppliers and agencies to follow, giving you more control.

Why choose us?

Always original…

We strive to create work that is both unique and 100% in line with your brand making you stand out from the crowd.

Decades of experience…

From international construction companies to government bodies and music festivals, we have been lucky enough to work with them all.

Professional advice…

We enjoy passing on our broad knowledge to our clients through advice on positioning, operation and campaign strategy tips.

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