If you’ve ever launched a business and immediately thought, “Ah. So this is what chaos feels like,” you’re in the right place. Episode 2 of The Overthinker’s Guide to Modern Marketing picks up where our collective existential dread left off — deep in the swirling galaxy of KPIs, leaky funnels, and ambitious brand plans conceived at 2am but regretted by 9.
Sean Makin
Hello everybody, I’ve started a podcast thing! Yes, despite years of overthinking everything from brand tone to sandwich choices, I finally grabbed a microphone.
Introducing “The Overthinker’s Guide to Modern Marketing” – a podcast for anyone who has ever stared at a campaign report and wondered if the algorithm is messing with them for sport.
Episode One is officially live. Expect curiosity, mild existential marketing crises, and the occasional useful insight… purely by accident, obviously.
If you’ve ever wanted to travel through the strange universe of modern marketing armed only with caffeine, optimism, and an unconvincing understanding of SEO, then come along for the adventure.
Give it a listen, follow, share, or simply nod politely and carry on scrolling – all support appreciate
In any business, and especially in project-driven ones, the gulf between senior management (or business owners) and the operational teams…

