Know your target audience. Understanding who your ideal customer is will help you craft copy that speaks directly to them and their needs.
Use jargon or overly complex language. Keep your copy simple and easy to understand to avoid confusing or turning off potential customers.
Highlight the benefits of your product, event or service. Instead of just listing features, focus on how your offering can solve your customers' problems or enhance their lives.
Make false or exaggerated claims. Honesty and integrity are key in copywriting, so avoid making promises you can't keep or embellishing the truth.
Use a clear call-to-action. Make it easy for customers to know what they should do next, whether it's making a purchase, scheduling a consultation, or signing up for a newsletter.