Know your target audience. Understanding who your ideal customer is will help you craft copy that speaks directly to them and their needs.
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Use jargon or overly complex language. Keep your copy simple and easy to understand to avoid confusing or turning off potential customers.
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Highlight the benefits of your product, event or service. Instead of just listing features, focus on how your offering can solve your customers' problems or enhance their lives.
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Make false or exaggerated claims. Honesty and integrity are key in copywriting, so avoid making promises you can't keep or embellishing the truth.
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Use a clear call-to-action. Make it easy for customers to know what they should do next, whether it's making a purchase, scheduling a consultation, or signing up for a newsletter.
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