A brand style guide is a reference for employees and contractors to maintain brand consistency. It should include guidelines on using logos, fonts, colours, images, and tone of communications.
Educate your team on the importance of brand identity and how to apply it consistently. Offer training sessions on using the brand style guide and provide feedback on their work.
Brand identity should be consistent across all customer-facing channels, including social media, website, packaging, advertising, and customer service. Create templates and guidelines for each touchpoint.
Use social media monitoring tools to track mentions of your brand and respond promptly to any negative comments or feedback. Ensure that your brand messaging aligns with your values and mission.
As your business grows and changes, your brand identity may need to evolve. Conduct market research and analyse customer feedback to identify areas for improvement or changes in branding strategy.